Adidas is jumping feet first into the bouldering competition world with the Adidas Rock Stars event at Area 47 in Austria. This event drew my attention for several reasons – first because it looks like it will be a high profile event with some serious climbing talent. Adidas is sponsoring it which means some good financial backing and very professional. The venue, called “Area 47” is at the entrance of Tirol’s famous Oetztal valley – and features a number of outdoor recreational sports besides climbing. It looks like a giant playground to do all kinds of crazy stuff.
Again, just another way of climbing becoming a little more recognizable to some heavy hitter brands. And it’s events like this that help sustain our sport, allow others to appreciate it, and make it possible for more people to support themselves through climbing.
Adidas Rock Stars Event
The event will also feature live music during the event.